Run The Numbers – Shout out to a great podcast

Here’s a shout out to a great podcast I just listened to.

If SaaS CFOs are part of your target audience – or simply put, you’re in the SaaS space -, you need to be subscribed to CJ Gustafson’s ‘mostly metrics’ newsletter … like yesterday.

Packed with insight, easy to read with a morning coffee, and you even get some funny memes and videos weaved in.

What stood out to me this week?

He linked his Run the Numbers podcast episode Deep Dive on Usage Based Models with Gladly’s CFO Todd Rakow, (link in the first comment below).

💼 Transitioning into a CFO role? This conversation provides a ton of insight into the role, the responsibilities, and how one can succeed in it.

💰 Selling to CFOs? You’ll also learn how they think, what they worry about, and some of the challenges and goals that they’re up against.

💡 And for me, as someone entrenched in the Finance and RevOps world, my favorite conversation snippets and their timestamp:

🎯 The importance of a great CFO being a strong storyteller (37:45)

🎯 Creating an “ARR at [company]” document to PRECISELY define how your ARR is calculated and making sure it’s shared with all stakeholders (08:01)

🎯 Recurring vs Reoccuring revenue and the (important) difference (10:30)

Outside of your own customer base, any tips on what you are listening to or reading to help you get into the mind of your target audience?