Tag: jtbd

  • To PLG or not to PLG?

    To PLG or not to PLG?

    📣 For anyone that needs to hear it: Product Led Growth is not incompatible with Customer Led Growth! The PLG name might be deceiving particularly in the B2B SaaS world but being product led doesn’t mean letting the product department make all the decisions on how your solution is built and it’s roadmap (sorry fellow…