👇 To add my two cents into the ongoing future of RevOps conversation:
I will go as far as to say that creating a standalone platform for RevOps is a bit anti-thetical to its function at its core: to be the oil in the engine of the buyer journey / sales-to-cash process, while helping departments work together more efficiently.
RevOps not needing a separate platform does not mean RevOps not being a strategic player in an organization.
I see similar issues with Customer Success-specific platforms – yes there may be some features regarding tracking engagement or renewals that are useful for CS teams, but at the end of the day they are subject to whatever info can be pulled from a central CRM.
Which means lots of hopping back and forth between platforms, missing information leading to incorrect strategy and more integrations and tweaking to try to pull all the relevant information.
So, for a function like RevOps whose whole goal is to reduce steps and inefficiencies, a platform that doesn’t reflect that is going to be a hard sell. Literally and as a concept.
RevOps at its core is about streamlining organizations so that all departments can work holistically and that means any tools that are targeted to that audience should function similarly.
Yes, like every function, there is going to be jostling for influence and budget from C-suite but not being able to convince a CEO to buy a new platform doesn’t mean that the role is not mature enough yet. Just might mean that the platform isn’t what’s needed (yet?).
Why not spend time and effort fixing and optimizing the 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 systems first, and extract as much data from there first, and maybe focus on native-built solutions that can help with some key functions.
🔮 My vision for the future of RevOps in 2025?
After my time at @TechExit.io event last week, the consensus is that money will likely start being released from VCs and investment firms. But a lot will be on a tight timeline, scrutinize the numbers more closely, and expect a quick ROI.
So it will be absolutely critical for organizations to lock in on their metrics, standardize processes, and show consistency in how they get and retain their revenue/customers – particularly those looking to raise funds.
And I know of a function that would be the PERFECT strategic partner to initiate and guide a transformation like that… 😜