Let’s keep talking brand!
I don’t know about most founders but I enjoyed working though what our logos mean and how a simple visual can convey a very compelling story.
Up top you’ll see the overarching ForecaaS logo which consists of a dot matrix which is the foundation for all ForecaaS Software products. Connecting the dots, besides being something we want to help organizations do, is also how we create the image and story behind the individual solutions.
To the left, you’ll see the ARRow logo I talked about last week and to the right is the logo for our first ✨ 𝐟𝐫𝐞𝐞 ✨ product – a Salesforce-native tool that builds out the framework for filling in MEDDIC/MEDDPICC details directly on the opportunity page!
(BTW… shameless 🔌 … interested in getting the framework set up in your Salesforce instance? Hit my DMs and I can get you up and running in no time)
Now, when it came to figuring out the MEDDIC app logo, of course it also needed our dot foundation because it’s how we show consistency across all ForecaaS Software products.
The bullseye shape not only works great with the ARRow theme but highlights that the tool can help you visually see how close a deal is to the ultimate target of being closed won.
If you flip your perspective, it also resembles the top view of a funnel (which if you work in sales is a shape we know you’re all too familiar with) and illustrates how we and the methodology can help drive the right deals down funnel to a win.
Whether you see a target or a funnel first, both images bring about thoughts of getting closer to a desired result which is exactly what we want our framework to help do: bring theory to practice and provide a tangible place where that can happen that’s easy to access, remember, and update.
What do you think of our logo story so far?
… stay tuned, the story continues next week 🖖