Category: Building a business
Which hat are you wearing today?
Whether you choose to or not, a lot of hats get worn as a founder but this new one I’m wearing intentionally and proudly: a new producer for Matt Gerry and his awesome YouTube channel, @CodingWithTheForce! I first came across his videos to help with some tricky bits in the early days of developing ARRow and…
Announcing the ForecaaS Suite
As mentioned last week, for our big logo-series finale, rounding out the team is the Rookie of the Year, ForecaaS CPQ! Configure-Price-Quote (a.k.a CPQ) is the process used by sales teams to determine the configuration of a product, it’s pricing and providing the quote – especially necessary in SaaS where the number of product bundles…
A Dance of Dots and Lines
Let’s keep talking brand! I don’t know about most founders but I enjoyed working though what our logos mean and how a simple visual can convey a very compelling story. Up top you’ll see the overarching ForecaaS logo which consists of a dot matrix which is the foundation for all ForecaaS Software products. Connecting the…
What’s up with your logo?
A swoosh. Golden arches. A bitten apple. A long-haired siren holding her legs ( 🤔 ?) up. All imagery that automatically conjures up a brand in your brain. When it comes to your logo, in the hecticness of starting up a new business, especially when boot-strapping, it can be easy to put some words in…
How to make your solution customizable with intention
“This is built for operations people. It works for finance people, but it’s built for us to understand” That’s one of our favorite snippets from customer feedback interviews. Our customers love to customize – even more so than we initially may have anticipated. And if you’ve ever Googled “how to calculate ARR”, you’ll understand why…
JTBD concept through an example
I’m someone who prefers a visual and specific example of a concept, so for all the others out there, this is for you! Here’s how we used Tony Ulwick‘s essential JTBD Market Discovery framework (top half of the graphic) to help define our market around the core functional job of preparing financial reports in a…
