Tag: jtbd

  • Run The Numbers – Shout out to a great podcast

    Run The Numbers – Shout out to a great podcast

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    Here’s a shout out to a great podcast I just listened to. If SaaS CFOs are part of your target audience – or simply put, you’re in the SaaS space -, you need to be subscribed to CJ Gustafson’s ‘mostly metrics’ newsletter … like yesterday. Packed with insight, easy to read with a morning coffee,…

  • JTBD concept through an example

    JTBD concept through an example

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    I’m someone who prefers a visual and specific example of a concept, so for all the others out there, this is for you! Here’s how we used Tony Ulwick‘s essential JTBD Market Discovery framework (top half of the graphic) to help define our market around the core functional job of preparing financial reports in a…

  • To PLG or not to PLG?

    To PLG or not to PLG?

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    📣 For anyone that needs to hear it: Product Led Growth is not incompatible with Customer Led Growth! The PLG name might be deceiving particularly in the B2B SaaS world but being product led doesn’t mean letting the product department make all the decisions on how your solution is built and it’s roadmap (sorry fellow…