Confession Corner (if you know you know!): Sean Lane and Laura Adint have written the book I wish I had read 10 years ago: The Revenue Operations Manual.
Why is it such a good read?
⏩ They don’t just talk to and about RevOps teams but provide a holistic approach to RevOps (as it should be!) bringing in advice for C-Suite, team leads, and organizations as a whole as to what a strong Revops team looks like from the tech to the people.
⏩ They talk to other experts and include pieces of interviews to really round out and provide actual lived context to the theory and concepts mentioned
⏩ They provide real life examples of wins AND losses (honestly, those confession corners are too real)
⏩ They give strategies that are not only practical but also easy to actually implement.
I’ve been jumping around chapters and am always impressed with the clarity and practicality of the content while still feeling human and real.
All in all, a new blueprint that I would highly recommend to anyone looking to take their revenue operations to the next level or build a solid program from the ground up!
Excellent work Sean and Laura! 📚
