Connecting the Dots

A collection of blog posts on Revenue Operations (RevOps), Finance, Sales, building a company, PLG, JTBD, ARR, etc…

  • Run The Numbers – Shout out to a great podcast

    Run The Numbers – Shout out to a great podcast

    Here’s a shout out to a great podcast I just listened to. If SaaS CFOs are part of your target audience – or simply put, you’re in the SaaS space -, you need to be subscribed to CJ Gustafson’s ‘mostly metrics’ newsletter … like yesterday. Packed with insight, easy to read with a morning coffee,…

  • Sales Forecasting – Where Should I Start?

    Sales Forecasting – Where Should I Start?

    Answering some burning follow-ups from last week! In my last article, we went over why forecasting is so important to the entire organization and not just sales. Once you’ve decided to introduce a forecasting model, a whole lot of follow-up questions pop up, such as:🤔 where do I begin?😥 what? there’s more than one forecasting…

  • Sales Forecasting – Why should I care?

    Sales Forecasting – Why should I care?

    A little personal back story! 👀 Before building out ForecaaS Software, I was a sales and revenue operations consultant, working with a multitude of different SaaS based and tech companies to help them develop the processes and methodology to run more effective teams. Accurate forecasting is a topic near and dear to me (one might…

  • Which hat are you wearing today?

    Which hat are you wearing today?

    Whether you choose to or not, a lot of hats get worn as a founder but this new one I’m wearing intentionally and proudly: a new producer for Matt Gerry and his awesome YouTube channel, @CodingWithTheForce! I first came across his videos to help with some tricky bits in the early days of developing ARRow and…

  • Announcing the ForecaaS Suite

    Announcing the ForecaaS Suite

    As mentioned last week, for our big logo-series finale, rounding out the team is the Rookie of the Year, ForecaaS CPQ! Configure-Price-Quote (a.k.a CPQ) is the process used by sales teams to determine the configuration of a product, it’s pricing and providing the quote – especially necessary in SaaS where the number of product bundles…

  • A Dance of Dots and Lines

    A Dance of Dots and Lines

    Let’s keep talking brand! I don’t know about most founders but I enjoyed working though what our logos mean and how a simple visual can convey a very compelling story. Up top you’ll see the overarching ForecaaS logo which consists of a dot matrix which is the foundation for all ForecaaS Software products. Connecting the…

  • What’s up with your logo?

    What’s up with your logo?

    A swoosh. Golden arches. A bitten apple. A long-haired siren holding her legs ( 🤔 ?) up. All imagery that automatically conjures up a brand in your brain. When it comes to your logo, in the hecticness of starting up a new business, especially when boot-strapping, it can be easy to put some words in…

  • What’s in a month?

    What’s in a month?

    (hold on to your shorts, this is both a philosophical and maths question!) If you’ve been following my last posts, you know my goal has been to provide tips on standardizing metrics to allow our friends in Finance and RevOps to have a little fun in the sun this month. But when it comes to…

  • Hot Tip #4: Giving free months can get expensive

    Hot Tip #4: Giving free months can get expensive

    Who doesn’t like free stuff?? (spoiler alert: your ARR reporting doesn’t, that’s who!) It’s halfway through July, and as we get into the later quarters of the year, quotas are being eyed with more scrutiny and spiffs and promotions offered more liberally, chief amongst them being free trials. Free trials are a great incentive to…