Category: Building a business
What do you mean, PLG?? 🤔
You know the feeling when you find out your personal mindset or theory of business is actually a full-blown strategy? That was me with Product-Led Growth a few years back. Starting my career in Sales and RevOps, I knew that building a tool for that audience meant the tool had to be the star, and…
2025, here we go… AGAIN!
It’s been one year since my initial post where I started my resolution of posting every week and actively being on here in general. How’d I do? Personally, I can say that its been a lot of fun sharing messages, memes (who knew an angry birds joke would still resonate?)… And in 2025 I’ll still…
Update on 2024 tour: highlights from the TechExit.io conference
TechExit.io Toronto 2024 ✅ Some of my favorite things about last week’s event? 🤓 As a Numbers nerd Listening to Diane Horton, who moderated the “Valuations – What’s your company really worth” panel (feat. the great insights of Megh Gupta, Ed Bryant and Russell Samuels) l beat a drum near and dear to our hearts at…
AI won’t save your product
Sorry, that 𝗁̶𝖺̶𝗅̶𝖿̶ ̶𝖻̶𝖺̶𝗄̶𝖾̶𝖽̶ brand new AI feature won’t save your product… There I said it. In fact, adding random features that none of your customers asked for really does more to alienate than attract. When we started ARRow, we had a lot of assumptions about who our product would be for and how we…
Sales Forecasting – Where Should I Start?
Answering some burning follow-ups from last week! In my last article, we went over why forecasting is so important to the entire organization and not just sales. Once you’ve decided to introduce a forecasting model, a whole lot of follow-up questions pop up, such as:🤔 where do I begin?😥 what? there’s more than one forecasting…
Sales Forecasting – Why should I care?
A little personal back story! 👀 Before building out ForecaaS Software, I was a sales and revenue operations consultant, working with a multitude of different SaaS based and tech companies to help them develop the processes and methodology to run more effective teams. Accurate forecasting is a topic near and dear to me (one might…
