Category: Building a business

  • Another PLG?

    Another PLG?

    Last week, I talked about the ways in which we incorporate strategies of PLG (or product led growth) at ForecaaS Software Inc. but there’s another “PLG” that’s just as, if not more important – Personal Leadership Growth (yes I made that up but go with me here 😄 ). Everyone who’s started their own business has had…

  • To PLG or not to PLG?

    To PLG or not to PLG?

    📣 For anyone that needs to hear it: Product Led Growth is not incompatible with Customer Led Growth! The PLG name might be deceiving particularly in the B2B SaaS world but being product led doesn’t mean letting the product department make all the decisions on how your solution is built and it’s roadmap (sorry fellow…

  • Mind reader

    Mind reader

    Which can be more painful to hear: microphone feedback or customer feedback? Yes, that high pitched screech can make it feel like your ears are bleeding but brutally honest feedback can make it feel like your ears, heart, and wallet are bleeding – especially as an owner or founder. But if there’s one thing you can do as a founder to…

  • Let’s talk about Trust…

    Let’s talk about Trust…

    Any interactions that a prospect / customer / partner has with your organization and your products & solutions will either reinforce or weaken that trust. Trust is a core values at ForecaaS Software Inc., and there are a lot of great reasons why. Trust means everything to any business, it is the basis on which…

  • Jobs To Be Done

    Jobs To Be Done

    Last week in a comment on my post, Pierre mentioned my maniacal (his words 😄 ) focus on the Jobs To Be Done (or JTBD) framework, a methodology that I fell in love with and inspiring everything we do at ForecaaS Software Inc.. You’ll likely see me explore this in future posts as well but…

  • Throwback Thursday picture!

    Throwback Thursday picture!

    Here is the original office where ForecaaS was born… Thinking about launching your own B2B SaaS business? As the founding partner of ForecaaS Software Inc., here are the two most obvious but critical questions to answer beforehand and how we got there ourselves: 1️⃣ Are you solving a real challenge and are you passionate about…