Tag: plg
“We got bought out”!
No, we didn’t 😋 … but these four little words coming from a client can send shivers down any solution provider’s spine. Cue the mad dash scramble to show your value in a desperate attempt to save the contract – not great. Because for better or worse, the decision could be made before you even…
The Price is Right… or is it?
Let’s talk pricing today… and more specifically how easy it is to find the pricing for a product / solution. We’ve all been there: you find a solution that looks interesting, but before engaging you want to have a rough idea of possible budget. ⏳ A couple (hundred) of clicks later, nothing, the pricing page…
Buying ain’t what it used to be!
There was a time where people’s first step would be to reach out to a rep at a company to learn more about what they can offer. Nowadays, by the time you officially hear from a prospect directly or through meaningful engagement, they’ve already done a plethora of research on you and the product they…
To PLG or not to PLG?
📣 For anyone that needs to hear it: Product Led Growth is not incompatible with Customer Led Growth! The PLG name might be deceiving particularly in the B2B SaaS world but being product led doesn’t mean letting the product department make all the decisions on how your solution is built and it’s roadmap (sorry fellow…
