Tag: forecaasarrow
What’s up with your logo?
A swoosh. Golden arches. A bitten apple. A long-haired siren holding her legs ( 🤔 ?) up. All imagery that automatically conjures up a brand in your brain. When it comes to your logo, in the hecticness of starting up a new business, especially when boot-strapping, it can be easy to put some words in…
What’s in a month?
—
in ARR(hold on to your shorts, this is both a philosophical and maths question!) If you’ve been following my last posts, you know my goal has been to provide tips on standardizing metrics to allow our friends in Finance and RevOps to have a little fun in the sun this month. But when it comes to…
Hot Tip #4: Giving free months can get expensive
—
Who doesn’t like free stuff?? (spoiler alert: your ARR reporting doesn’t, that’s who!) It’s halfway through July, and as we get into the later quarters of the year, quotas are being eyed with more scrutiny and spiffs and promotions offered more liberally, chief amongst them being free trials. Free trials are a great incentive to…
Hot Tip #2: A tale of many currencies
—
EUR and CAD and USD and… A tale of many currencies! Big national holiday week here in North America, which is the perfect time to discuss my next tip in our series dedicated to getting #Finance and #RevOps teams outside and enjoying their summer – currencies and exchange rates. Hot Tip #2: If you’re selling…
The Price is Right… or is it?
Let’s talk pricing today… and more specifically how easy it is to find the pricing for a product / solution. We’ve all been there: you find a solution that looks interesting, but before engaging you want to have a rough idea of possible budget. ⏳ A couple (hundred) of clicks later, nothing, the pricing page…
Buying ain’t what it used to be!
There was a time where people’s first step would be to reach out to a rep at a company to learn more about what they can offer. Nowadays, by the time you officially hear from a prospect directly or through meaningful engagement, they’ve already done a plethora of research on you and the product they…