Category: Building a business

  • Mind reader

    Mind reader

    —

    in

    Which can be more painful to hear: microphone feedback or customer feedback? Yes, that high pitched screech can make it feel like your ears are bleeding but brutally honest feedback can make it feel like your ears, heart, and wallet are bleeding – especially as an owner or founder. But if there’s one thing you can do as a founder to…

  • Let’s talk about Trust…

    Let’s talk about Trust…

    —

    in ,

    Any interactions that a prospect / customer / partner has with your organization and your products & solutions will either reinforce or weaken that trust. Trust is a core values at ForecaaS Software Inc., and there are a lot of great reasons why. Trust means everything to any business, it is the basis on which…

  • Jobs To Be Done

    Jobs To Be Done

    —

    in

    Last week in a comment on my post, Pierre mentioned my maniacal (his words 😄 ) focus on the Jobs To Be Done (or JTBD) framework, a methodology that I fell in love with and inspiring everything we do at ForecaaS Software Inc.. You’ll likely see me explore this in future posts as well but…

  • Throwback Thursday picture!

    Throwback Thursday picture!

    —

    in ,

    Here is the original office where ForecaaS was born… Thinking about launching your own B2B SaaS business? As the founding partner of ForecaaS Software Inc., here are the two most obvious but critical questions to answer beforehand and how we got there ourselves: 1️⃣ Are you solving a real challenge and are you passionate about…

  • My learnings as a founder: Part 2!

    —

    in

    I really enjoyed the feedback received after my last post, so I thought I could write a sequel to it. Here goes… (💡 First micro-tip: set smaller SMART* goals for yourself that are outside of growing revenue like, just as a ‘random’ example, … being more active on LinkedIn and engaging with all your cool…

  • 2024, here we go!

    —

    in

    After 20 years of corporate sales and marketing experience, this marks 6 years since my first foray into founderhood with ForecaaS Consulting, 3 since the development of ForecaaS Software. LinkedIn is great at selling the idea you just need the right tool, content, or follower count to launch your own successful start-up but anyone who’s…