Category: Building a business
Relevance, expansion and stickiness!
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If you remember my post from last week, I talked about how you can stay sticky through a big organizational shift like a merger or an acquisition. But barring a shift like that, a similarly effective way to stay entrenched is showing how you can solve problems in other departments or areas of business. Let’s…
“We got bought out”!
No, we didn’t 😋 … but these four little words coming from a client can send shivers down any solution provider’s spine. Cue the mad dash scramble to show your value in a desperate attempt to save the contract – not great. Because for better or worse, the decision could be made before you even…
The Price is Right… or is it?
Let’s talk pricing today… and more specifically how easy it is to find the pricing for a product / solution. We’ve all been there: you find a solution that looks interesting, but before engaging you want to have a rough idea of possible budget. ⏳ A couple (hundred) of clicks later, nothing, the pricing page…
Buying ain’t what it used to be!
There was a time where people’s first step would be to reach out to a rep at a company to learn more about what they can offer. Nowadays, by the time you officially hear from a prospect directly or through meaningful engagement, they’ve already done a plethora of research on you and the product they…
Behind the curtain
5 reasons why we decided to share snippets of our internal customer research over on the ForecaaS Software Inc. page (follow us there if you aren’t already!): 1️⃣ Real-life insight into buying decisions is critical but can also be hard to get! 2️⃣ We had some great a-ha moments that might be helpful to other sellers (or buyers!)…
Cheers to the Tinkerers!
The dig-deepers.The data digesters.The experimenters.The quality assurers.The solution builders.The process pioneers.The layman translators.The continuous iterators.The persistent questioners.The complexity unravellers.The brave flip-the-switchers.The spaghetti-code destroyers.The configurers and field mappers. All those special personality traits keep organizations everywhere a well-oiled machine even when its owners tend to fly under the radar. If you have that team member that…
